Hi, I’m Orly Izhaki. Ignited Labs is my long-term lab for exploring how AI is changing the way people think, learn, work, and make decisions.
Here I explore how ideas can become essays, tools, products, and ventures, and how they can drive broader change in business, education, and society.
It’s basically a peek inside my head. Good luck with that. :)


Current Questions
How AI changes businesses, teams, and the way work gets done - and how businesses should be built around AI.
What changes when schools and teachers stop adopting individual AI tools - and start redesigning how they work around AI?
What happens when the tool changes as you use it - and, in the process, changes you in return?
Currently Building
An AI operating system that gives small businesses a ready-to-use team of agents built around their business - learning how it works, guiding what to do next, and supporting marketing, sales, finance, operations, and more.
BuildingA library of ready-made dashboards you set up with one prompt in Claude or Codex. The dashboard lives on your computer, and the AI you already work with keeps it updated straight from the conversation.
Live
An AI research engine that evaluates demand, competition, risks, buildability, and market evidence - helping you understand whether an idea has real potential before you invest time and money building it.
Live18 creative prompts that test how well ChatGPT or Claude really knows you: personal roasts, blind spots, strengths, future predictions and deep self-reflection.
LiveSelected Writing

Everyone uses the phrase 'AI operating system,' but almost no one defines it. Here is my working definition - and the four layers I think actually matter.

I read 100 real questions from small business owners. The surprises were not what they asked about - but what they didn't ask about at all.

Talent is evenly distributed. Opportunity is not. The real bottleneck for small business owners isn't capability - it's access to the systems, capital, and advice that make growth possible.
A Short Book from the Lab
On shaping the AI that shapes us.
Things I Found in Deep Research
AI Adoption in Small Business: Numbers and Trends
AI Adoption in Small Business: The Gap Between Use and Business Value
AI and Schools Worldwide
Innovation in Israel: Mapping the Players, Models and Connections Shaping the Ecosystem
Quote from the Lab
AI should not be understood as another tool. It is the first human extension that can be shaped by the person using it - and, over time, shape the person who returns to it.